Price is one of the key strategic challenges faced by any business, whether they be large or small. Finally, setting the right price for your product is one of the most important factor that will determine whether your business makes a profit or loss. Different pricing strategies available to businesses can be divided into two main categories. Categories are:
1. High Pricing Strategy
2. Low Pricing Strategy
We can see these strategies in more detail below.
High pricing strategy
The following types of pricing strategies fall under this heading:
Creaming or skimming: This type of strategy involves the sale of products with high prices and earn maximum profits before competitors make entrance into the market. This strategy is often used for new products are innovative and have a patent protection on them for a certain period.
Premium Pricing: This strategy takes advantage of customers’ general tendency to see low price products on the market that you choose a lower quality. This involves the practice of pricing your products is higher than your competitors, but offer high quality products. This strategy is used to increase the market reputation of the products you offer to customers. This is a strategy commonly used in fashion and perfume industry where people are ready to pay much higher prices for what they perceive as quality products is greater. In this sense tend to be suitable for products which have a strong brand name behind them.
Low Pricing Strategy
low price strategy used is as follows:
Price Promotion: these tend to be short-term pricing strategy adopted by a business where product price is reduced for the period until the product gains popularity. One of the main goals when using this strategy is to gain increased market share.
Penetration Pricing: This is the entry level pricing strategy whereby the price of the product or service is set very low to weaken all the competitors and gain a foothold in the market.
Loss Leader: This is one of the most intelligent, but very popular, the price of the strategy used by businesses. This involves selling a popular product with very low prices, usually with a par value below what it cost to produce. Once a customer has obtained this ‘loss leader product’ they then offer the other products of the same business that would make a good profit, thus eliminating the loss of the original. Offer a product that truly lost a leader a platform to acquire customers more quickly and then tried to up-sell to them.
A few other factors to consider before deciding how to price your product or service is:
1. Conducting market analysis and develop what kind would be no demand for your product or service.
2. Conducting a thorough cost of the product or service you offer, and look at the breakeven point.
3. Consider other external factors such as legal constraints.
4. Determining your primary purposes such as stock market prices more or exclusivity, etc.